The PROs and CONs of interest based advertising
Never has the term “Pros and Cons” been more applicable in an ironic duality, in my opinion!
The PROS love interest based advertising!
- Professional Marketing people love it because they can focus ads on a defined demographic.
- Professional Site owners running ads love it because it increases the chances an audience member will click on an ad that pertains to an interest and they will then make some money.
The CONS love interest based advertising!
- Spammers and scammers love it because they can target an audience!
You must opt out from every device and every browser!
Do you use a few different browsers on your computer? Even if you opt out of interest-based ads by Google on one browser (like Chrome), you may still see interest-based ads by Google on your other browsers (like Internet Explorer and Safari). The same applies if you use multiple computers or devices.
Opt out of interest-based ads on all browsers and devices that you use.
If you delete or clear your browser’s cache and cookies after opting out you may have undone your opt out for that browser!
Ads Based On Your Use Of Websites Or Apps like Facebook
- Digital Advertising Alliance in the USA
- Digital Advertising Alliance of Canada in Canada
- European Digital Advertising Alliance in Europe
You must also opt out using your mobile device.
You only need to opt out once. If you opt out of interest-based advertising from Facebook on one phone or computer, we’ll apply that choice everywhere you use Facebook.
FACEBOOK OPT-OUT of Ads
Under your privacy settings in Facebook there is an interesting little section called “Ads”
the choices above are available there but they are also tracked…
Don’t believe the part about you only have to opt out once!
From personal experience I have never been able to opt-out of “ALL” successfully on any browser on any device. Also every time I return to those sites I must opt out again!
GOOGLE Opt Out of Ads
You can opt out of interest-based ads by Google through Ads Settings. When you opt out, you’ll still see ads but they may not be related to factors such as your interests, previous visits to other websites, or demographic details.
Where your opt outs will apply
Your opt outs will apply to interest-based ads in the following places:
Google Search and other Google products like Google Maps and Gmail
Sites across the web that are part of the Google Display Network.